The goal of this short course in Digital Marketing is to introduce key concepts and theories in the fields of digital marketing and advertising, as well as the practical skills required to implement these techniques. Participants in this short course will learn how to create a digital marketing strategy and then how to use digital tools to achieve marketing objectives.
Closing Date for Applications : 28th February 2023
Programme Duration : Four (04) months and Two (02) weeks, Coursework – 15 weeks (65 Hours), Project Report – 03 week
Anyone over the age of 18 who wants to get a head start on a successful career in digital marketing and advertising is welcome to apply. Applications are also welcome from people who have not completed a formal education but have relevant experience in the field of digital marketing and advertising.
A student's course fee will be LKR. 20,000 /=. (Per head)
Each batch is expected to have 25 students. (On a first-come, first-served basis)
Course Material
- Marketing Fundamentals
- An Overview of Digital Marketing
- Channels of Digital Marketing
- Contemporary Consumers in the Digital Age
- Content Promotion
- Social Media Personal Branding
- Search Engine Marketing (SEO)
- Google Ads and Analytics in conjunction with Google Analytics
- Email marketing and website optimization
- Making a Digital Marketing Strategy
- Creative Advertising Marketing Overview Brand, Dynamic, and Creative Advertising Communication Advertising Media & Marketing Strategies in Brief
- Report on Event Management Project
